No MBA required.
The business education you should've had all along.
You're great at the craft. Nobody handed you the playbook for pricing, cash flow, marketing, or building systems that don't fall apart the day you take off. We translate the useful parts of a business education into plain English — then help you actually put them to work. No corporate fluff.
Sound familiar?
You're doing everything yourself — and it's still not enough.
- You're the owner, the marketer, the bookkeeper, and the support team — usually before lunch.
- Business "education" is either a $200 course you never finished or an MBA you can't afford.
- You're making it up as you go and worried about the costly mistakes you can't see coming.
- You want to grow, but you're not sure which lever to pull first.
This is for you if…
You want results, not just information.
- You're a new or aspiring small business owner who wants comprehensive, practical guidance.
- You want an MBA's worth of knowledge without the jargon or the debt.
- You're ready to take control of your marketing, finances, and operations.
- You'd rather learn from real-world experience and skip the costly mistakes.
- You want to grow a sustainable, profitable business using smart, often free, tools.
Everyone sells you the information. We make sure you actually use it.
Most courses and newsletters inform you and walk away. We pair plain-English fundamentals with the systems and accountability that get them implemented — until your business actually changes.
How it works
Three ways to get to work.
The Secret Sauce
Our live presentation: straightforward, no-fluff small business strategy. It's where The Average Joe's MBA began — and the best way to meet us.
Find an eventThe Living Library
A growing library of actionable courses built for owners who want to get results, not just watch videos. Marketing, finances, operations, and more.
Explore the LibraryMentorship & done-with-you help
Most owners don't fail for lack of information — they fail in isolation. Apply to work with us and we'll build the systems with you, with real accountability in your corner.
Apply nowUpcoming live events
Come see it live.
In-person, practical, and worth the drive. No gurus, no sales pitch disguised as "value." Seats are intentionally limited — grab one early.
The Average Joe's Introduction to AI
A pre-101 class for the curious, confused, or mildly terrified. What AI actually is, where it goes off the rails, and simple ways to use it in your business — no jargon, no shame.
Get ticketsThe Secret Sauce
Everyone sees the highlight reel. Very few see the recipe. Brandon and Chris share what's actually working to attract clients, what's painfully failed, and the frameworks behind real lead flow.
Get ticketsThe Secret Sauce
Our signature live session on attracting clients and running a smarter small business. Registration opens soon.
Get detailsHost The Secret Sauce
We're looking for venues for upcoming live presentations. Let's partner up.
Contact us to hostWhy trust us
Real experience, not theory.
The Average Joe's MBA was built by Chris Camara and Brandon Walcott — distilled from their own startup journeys into something any owner can actually use. We've run the businesses, made the expensive mistakes, and built the systems. Now we hand you the playbook.
Our partners
Questions
The stuff you're probably wondering.
Is this just another expensive course or MBA?
No. It's an MBA's worth of practical knowledge without the jargon or the debt — built from real startup experience, with a lot of free, actionable strategies you can use right away.
What is The Secret Sauce?
The Secret Sauce is our live presentation — straightforward, practical small business strategy with no fluff. The Average Joe's MBA grew out of it.
Who is this for?
New and aspiring small business owners who want practical knowledge of marketing, finances, and operations — and want to avoid common, costly mistakes.
What does it cost?
Live events are low-cost and worth every penny — The Secret Sauce is $25 (lunch included) and our Intro to AI class is $50.